San Antonio agency honored for innovative work with Tennessee Department of Transportation
SAN ANTONIO, Sept. 11, 2025 /PRNewswire/ — San Antonio-based advertising agency The Atkins Group (TAG) has earned six awards at the Public Relations Society of America’s (PRSA) Nashville Parthenon Awards for its work with the Tennessee Department of Transportation’s Nobody Trashes Tennessee campaign, a multi-year effort to combat roadside litter through education, engagement, and innovation.
Among the winning initiatives was Trash Masters Rewards, a groundbreaking digital loyalty platform that gamifies litter prevention and empowers individuals, particularly younger audiences, to take action. Within its first month, the program generated 942 signups (exceeding its goal by 57%) and logged 1,410 verified cleanup actions, demonstrating the power of combining behavioral science, digital engagement, and grassroots outreach.
TAG also received top honors for the No Trash November statewide cleanup campaign, recognized for excellence in Integrated Communications, Monthly Observance, and Kick-Off News Release categories. Additional Merit Awards went to Trash Masters Rewards and to a collaborative “Bear-Proof Trash Can” campaign with the Tennessee Wildlife Resources Agency.
“These awards highlight the kind of strategic, results-driven campaigns we love to bring to life for our clients,” said Callie Kelley, Account Supervisor at The Atkins Group. “By blending creativity with measurable impact, we were able to not only capture attention but change behavior on a large scale.” Additional agencies serving the account include Step In Communication and Gray Public Relations.
Since 2021, TAG’s work on Nobody Trashes Tennessee has earned 14Â Parthenon Awards and five Merit Awards, along with national recognition at the PRSA Anvil Awards.
Founded in San Antonio in 1963, The Atkins Group is an award-winning, full-service advertising agency, serving clients across government, tourism, healthcare, and consumer industries. Read more at https://www.tn.gov/tdot/news/2025/8/28/-tdot-campaign-receives-six-awards-for-litter-prevention-efforts.html
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SOURCE The Atkins Group
