NEW YORK, May 13, 2025 /PRNewswire/ — HATCH Mama, the clean, high-performance beauty and wellness line born from modern maternity brand HATCH Collection, is now available at Ulta Beauty. This marks the brand’s first national retail expansion in the beauty space. Launching online at ulta.com just ahead of Mother’s Day, this partnership brings HATCH Mama’s signature blend of care, efficacy, and indulgence to a broader audience—making it easier than ever for moms, and those shopping for them, to access premium skincare designed for one of life’s most transformative chapters.
Rooted in the belief that mothers deserve more—more support, more care, and more thoughtful efficacious solutions—HATCH Mama has redefined maternity beauty with clean, effective and beautiful products that meet the unique needs of pregnancy and postpartum with intention and a touch of self-love and indulgence.
The launch assortment now available on Ulta.com includes:
- Belly Oil – A cult-favorite hydrating treatment formulated to nourish stretch mark–prone skin.
- Down, Girl – A cooling leg and foot cream designed to relieve swelling, fatigue, and on-your-feet-all-day discomfort.
- Nipple + Lip Rescue Balm – A rich, multi-purpose salve for ultra-sensitive areas.
- New Mama Must-Haves Kit – A beautifully giftable set featuring full sizes of HATCH Mama’s bestselling essentials.
“At HATCH, we’re obsessed with supporting women through every phase of motherhood with beautiful, smart solutions that actually work,” said Ariane Goldman, founder of HATCH. “Launching at Ulta Beauty is a full-circle moment for us. It means moms everywhere can now find products that celebrate and care for them, right alongside their favorite beauty staples.”
“At Ulta Beauty, we believe wellness should support every woman at every stage of life—and that includes the deeply personal journey of motherhood,” said Laura Beres, VP of Wellness at Ulta Beauty. “HATCH Mama is a beautiful addition to our Wellness Shop, bringing effective, safe, and comforting solutions for pregnancy and postpartum. We’re proud to expand our assortment and provide our guests with wellness offerings that champion care during such a meaningful chapter.”
The full HATCH Mama lineup is now available online at ulta.com, with a broader rollout in 370 Ulta Beauty stores nationwide coming later this summer.
About HATCH
HATCH Collection is a premier maternity brand offering fashion, skincare, editorial content, and community support for women through every stage of pregnancy and motherhood. Created as a premium lifestyle destination, HATCH empowers women to navigate their journey with style, confidence, and care. Its editorial platform, Babe, delivers engaging content, educational resources, events, and a strong sense of community. Founded by Ariane Goldman in 2011, HATCH was acquired by Go Global Retail in October 2024 and is now part of the Matri Group portfolio, alongside Janie and Jack.
Contact: press@hatchcollection.com
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SOURCE HATCH Studios LLC
