The company marks 10 years of its Operation Appreciation program with new and expanded efforts to recognize troops and veterans
EIGHTY FOUR, Pa., May 1, 2025 /PRNewswire/ — In honor of Military Appreciation Month, 84 Lumber is doubling its in-store discount for veterans and active-duty service members to 20 percent off for the month of May at all stores nationwide. The enhanced offer, part of the company’s 10th annual Operation Appreciation initiative, reflects 84 Lumber’s continued commitment to honoring active military service members, veterans and first responders.
“This year marks the 10th anniversary of Operation Appreciation, and we’re proud to expand our support for those who serve,” said Amy Smiley, vice president of marketing at 84 Lumber. “Our commitment extends beyond savings — we’re celebrating military service through partnerships, career development and community recognition.”
One powerful example of that commitment is Matthew Salaices, an Army veteran and now co-manager of 84 Lumber’s Danville, Indiana, store. Salaices served 14 years in the U.S. Army as a Cavalry Scout, including three combat deployments to Iraq and a peacekeeping mission to Kosovo, totaling nearly four years overseas. His military experience built a foundation of leadership, resilience, and service — values he now brings into his role at 84 Lumber.
After retiring from the Army and running his own kitchen remodeling business, Salaices joined 84 Lumber in mid-2024. Within just a few months, he was promoted to Co-Manager—a testament to both his dedication and the company’s commitment to internal growth. For Salaices, the company’s clear path for advancement and team-oriented culture mirrored the camaraderie of military life.
“This company allows you to grow, to lead and to truly make a difference,” he said. “84 Lumber has been a turning point in my life. It is the final job I will ever have.”
Salaices also gives back beyond the job — whether volunteering at his children’s school or encouraging other veterans to explore careers in the trades. He credits mentor and area manager Jared Gibson with helping guide his transition to civilian success and now takes pride in doing the same for others.
“Veterans like Matthew bring unmatched value to our organization,” added Smiley. “Their leadership, adaptability, and drive make them natural fits in our culture.”
84 Lumber is also a proud sponsor of the National Memorial Day Concert, America’s national night of remembrance, airing live Sunday, May 25, at 8 p.m. EST on PBS. Hosted by Joe Mantegna and Gary Sinise, the 90-minute tribute honors the service of generations of military heroes and their families and pays tribute to all those who have given their lives for our country, through powerful stories and musical performances by world-renowned artists and the National Symphony Orchestra.
Additional Operation Appreciation initiatives this May include:
- Commemorative T-shirts for all associates and patriotic branding across stores and social media.
- An extra paid day off for veteran and active duty associates to use on a military holiday of their choosing.
- Supporting veteran-owned small businesses, including social media giveaway featuring items from these businesses.
In partnership with the Pittsburgh Pirates, 84 Lumber continues its Military Mondays sponsorship, awarding $5,000 grants to local military organizations, providing game tickets and honoring service members throughout the baseball season. The company will also sponsor Armed Forces Night, offering 1,000 free tickets to veterans and military families and featuring a ceremonial first pitch by a veteran.
To further support veterans and their families, 84 Lumber is donating $5,000 to the Malone Family Foundation’s Red, White and Blue initiative and supporting the foundation’s Black & Gold Gala, a fundraising event for military-related causes.
“At 84 Lumber, we know veterans bring leadership, skills, and a strong work ethic,” said Smiley. “We’re proud to provide them with career opportunities and a supportive environment to thrive.”
For information on the special 20% Military Discount, click here: For more information on Operation Appreciation, visit www.84lumber.com.
ABOUT 84 LUMBER
Founded in 1956 and headquartered in Eighty Four, Pennsylvania, 84 Lumber Co. is the nation’s largest privately held supplier of building materials, manufactured components, and industry-leading services for single and multifamily residences and commercial buildings. The company operates 320 facilities which include stores, component manufacturing plants, custom door shops, and engineered wood product centers in 34 states. 84 Lumber also offers turnkey installation services for a variety of products, including framing, insulation, siding, windows, roofing, decking, and drywall. 84 Lumber, a certified women’s business enterprise owned by Maggie Hardy, has earned widespread recognition for its industry leadership and commitment to excellence. Named one of Newsweek’s Most Trustworthy Companies in America for both 2024 and 2025, 84 Lumber was also honored as one of USA Today’s Top Retailers in 2024. For three consecutive years, 84 Lumber has been honored as one of America’s Best Large and Mid-Size Employers by Forbes and has also earned a spot on the list of America’s Top Private Companies from 2019 to 2024. In 2023, the company was also honored with a spot on the Inc. 5000 list of America’s Fastest-Growing Companies. For more information, visit 84lumber.com and join us on Facebook, Instagram, or LinkedIn.
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SOURCE 84 Lumber
