RXBAR Challenges ‘New Year, New You’ B.S., Empowering People to Block Out Toxic, Self-Improvement Messages

The campaign features a B.S. Blocker Truck, bold billboards, and sparks a social conversation to reject unrealistic expectations CHICAGO, Jan. 2, 2025 /PRNewswire/ — RXBAR is calling B.S. on the cultural conversation that dominates every January—the pressure to overhaul your life with…