Over Half of CMOs Cite GenAI Adoption as a Top Five Priority Over the Next Year

BCG Survey of More Than 200 CMOs Reveals That 78% of CMOs Are Optimistic About GenAI CMOs Are Taking a Pragmatic Approach: Around 80% of CMOs Say GenAI Is Already Improving Automation, Speed, and Productivity Half of CMOs Report Using GenAI for Content Creation, Yet 70% Are Concerned…