PHOENIX, Sept. 26, 2025 /PRNewswire/ — Colossal, America’s leading professional fundraiser that has raised millions to support charities nationwide, is thrilled to announce that Baby of the Year 2025 is officially live! Presented by actress, entrepreneur, and longtime Baby2Baby Board Member Jessica Alba, this nationwide online competition rallies communities to champion their favorite baby in support of Baby2Baby and their mission to provide basic essentials to over one million children in need across the country every year. Paris Hilton and Kelly Rowland are also joining Alba in supporting Baby of the Year and helping spread the word about Baby2Baby’s incredible mission.
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Baby of the Year is open to little ones ages 0–24 months, giving families the chance to showcase their tiny stars. This fundraising campaign is a tournament-style competition, where supporters can cast one free vote every 24 hours; additional votes by donation are available that support Baby2Baby. Last year’s debut of Baby of the Year proved a major success, resulting in a $24 million grant to Baby2Baby through Colossal’s charity grantmaking partner, DTCare. In the last 14 years, Baby2Baby has distributed more than half a billion items to children in need.
Not only will the winning baby get the tiny crown, but there is $25,000 up for grabs, along with a coveted feature in a Variety magazine advertorial. Last year’s Baby of the Year winner, Sloane Maya, captured hearts across the nation and her victory became a whirlwind of opportunities, including a professional photo shoot, an appearance on Good Morning America, features in multiple magazine ads, and a $25,000 prize.
During the 2025 Baby of the Year competition, parents will gain access to:
- A supportive community that gets it
- Expert-backed tips for every stage of babyhood
- Workshops on sleep, feeding, and development
Featured Workshops:
- Little Sleepies — Newborn Capsule Workshop
From bedtime to playtime, Little Sleepies makes buttery soft, adorable pajamas and daywear for babies and kids. Their signature bamboo fabric and thoughtful designs bring comfort, cuteness, and durability to every moment. - Safe in the Seat — Car Seat Safety Workshop
Michelle with Safe in the Seat is every overwhelmed and anxious mama’s go-to resource for car seat safety. As a mom and nationally certified child passenger safety technician, her judgement-free approach and easy tools are empowering caregivers to keep their most precious cargo safe in the seat. - Big Little Feelings — Toddler Development Workshop
Big Little Feelings is on a mission to nurture an inclusive, judgment-free safe-haven for parents everywhere. With fact-based, science-driven parenting advice and #1 best-selling courses, they’ve helped over 500,000 families worldwide navigate the toddler stage with confidence.
The long-awaited return of Baby of the Year is finally here. Families eager to join the fun can still register their baby babyoftheyear.org.
About Colossal:
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Baby of the Year, participants have the opportunity to make their mark while also making a big impact. Colossal competitions serve as fundraising campaigns for DTCare, a United States 501(c)(3) public charity organization, which then grants donation funds to specified charities at the completion of the competitions. Learn more at colossal.org. Who’s Next?
About Baby2Baby:
Baby2Baby is a non-profit organization that provides children in need with diapers, formula, clothing, and the basic necessities that every child deserves, serving more than one million children across all 50 states. Led by Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, the organization has distributed over 500 million items over the past 14 years to children in homeless shelters, domestic violence programs, foster care, hospitals and school districts as well as children who have lost everything in the wake of disaster. The organization’s success has been propelled forward by its industry-leading model that is redefining what it means to operate a non-profit with a seamless integration of impact, innovation, and influence, which earned them recognition as the #1 non-profit on Fast Company’s World’s Most Innovative Companies List and praise from TIME Magazine as one of 2023’s most influential companies. To learn more about Baby2Baby please visit www.baby2baby.org.
Media Contact:
pr@colossal.org
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SOURCE Colossal
