A love letter to the generosity and flair of Latinidad, Buchanan’s Green Seal is a bold new Blended Scotch Whisky, inviting you to unseal a new code of luxury that lets ritmo Latino lead every celebration.
NEW YORK, Sept. 17, 2025 /PRNewswire/ — Buchanan’s Blended Scotch Whisky proudly unveils Buchanan’s Green Seal, a vibrant new luxury expression in its award-winning portfolio. Bursting with tropical fruit and spiced notes, Green Seal was crafted with a new class of luxury in mind, embodied by 200%ers, a generation boldly blending Hispanic and American culture into every celebration. A blend that embraces the luxury of expressing life loudly and authentically, Green Seal is crafted to amplify the ritmo (rhythm) of high-energy celebrations with your inner circle – because in our world, the night doesn’t start until we unseal it together.
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Buchanan’s Blended Scotch Whisky Green Seal is a one-of-a-kind expression, crafted with a never-before-released Glen Elgin single malt and an innovative wine yeast. This creative combination introduces a vibrant twist of tropical fruit notes that sets it apart within Buchanan’s luxury portfolio, blending cultural pride with elevated taste. The whisky is layered with notes of zesty citrus, milk chocolate, creamy vanilla, and warm wood spices, accented by hints of toffee and apricot jam from experimental stocks and American Oak Bourbon Casks. Green Seal delivers an exceptional and approachable whisky. Best enjoyed neat, on the rocks, or with a splash of coconut water, Green Seal is destined to bring that extra ritmo to every night out at the club, sobremesa with the family or milestone celebration.
“For years, Buchanan’s has been celebrating Latin luxury and those creating it, and as that boldness and creativity continue to impact mass culture, we want to recognize the new class that continues defining and redefining luxury,” says Linda Lagos-Morales, Brand Director, Buchanan’s Blended Scotch Whisky. “With Green Seal, we wanted to embrace the beat of Latin culture and create more than just a whisky, but a spark for the ritmo latino that pulses wherever and whenever our familia celebrates – a spirit that honors creativity, boldness and elevates the moments when we embrace who we are – where Latin luxury and presence take center stage.”
Beyond its bold new flavor, Green Seal makes a striking impression through its unique design. The bottle’s familiar emerald-green glass and gold accents reflect both modern luxury and the brand’s iconic heritage while evoking the richness and warmth of Latino culture. Inspired and modeled after the brand’s historic seal, the circular emblem structure of the bottle embraces movement and symbolizes the ‘inner circle’ this variant was created to celebrate – the 200%ers embracing their cultures loudly and proudly. More than packaging, the design stands as a statement piece that brings ritmo to the bar cart and reflects the spirit of the inner circle in every pour.
“Green Seal marries the craftsmanship of luxury whisky with an innovative twist of vibrant, tropical fruit notes – keeping rhythm at the center of this exceptional blend,” said Craig Wallace, Master Blender, Buchanan’s Whisky. “With a more subdued peatiness than Buchanan’s other luxury variants, it delivers a blended whisky with a delicate and approachable flavor, perfect for sharing with your inner circle.”
This fall, Buchanan’s will roll out a series of social and digital content, events, and celebrations designed to honor the ritmo pulsing at the heart of Latin culture, placing Green Seal firmly in the center of Latin Luxury. Throughout the season, Green Seal will pulse during cultural moments at the intersection of music and style bringing the ritmo – wherever our inner circle showcases their energy and cultural pride, transforming gatherings into celebrations of us. Each moment is another line in our love letter to Latinidad, ensuring this new expression is experienced wherever rhythm drives the experience and Latin Luxury takes the spotlight, before ultimately inviting consumers into the world of Green Seal with the ultimate celebration of “us.”
Buchanan’s Green Seal is a permanent addition to the Buchanan’s Whisky portfolio with an ABV of 40% and is available for purchase by those who are 21+ online at ReserveBar.com and at fine spirits retailers nationwide, with a suggested retail price of $99.99.
Follow us on Instagram @buchananswhisky to see how Buchanan’s unseals the night and unite over Green Seal with exciting digital content and turn up the ritmo at a series of celebrations that pulse with energy, reflecting the richness of Latin culture and unforgettable energy of coming together with your inner circle.
ABOUT BUCHANAN’S WHISKY
BUCHANAN’S Blended Scotch Whisky’s true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN’S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The BUCHANAN’S Blended Scotch Whisky Portfolio features five gold award-winning marques, including: BUCHANAN’S DeLuxe Blended Scotch Whisky, BUCHANAN’S Pineapple, BUCHANAN’S MASTER Blended Scotch Whisky, BUCHANAN’S Special Reserve Blended Scotch Whisky, and BUCHANAN’S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. In 2025, BUCHANAN’S DeLuxe Blended Scotch Whisky won Double Gold and at the San Francisco World Spirits Competition and Gold in the International Spirit Competition. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook and Instagram.
ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA.
Celebrating life, every day, everywhere.
Media Contact: Buchanans@HunterPR.com
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SOURCE Buchanan’s Scotch Whisky
