Footwear Benefiting Creative Arts Program Now Available in Adult Sizing
FORT WORTH, Texas, June 17, 2025 /PRNewswire/ — Cook Children’s and Twisted X®, a Twisted X Global Brands company, are reuniting to expand the Cook Children’s by Twisted X® Collection into adult sizes. The expansion follows the positive response to the original launch in 2023, which featured footwear designed by patients at Cook Children’s Medical Center.
“The partnership between Cook Children’s and Twisted X reaffirms our commitment to providing both patients and families with individualized resources tailored to their health care needs,” said Natalie Houghton, Director of National and Regional Partnerships. “We continually strive to provide compassionate care and are proud to come together with Twisted X who shares this philanthropic focus.”
Twisted X will continue to donate 100 percent of wholesale proceeds from every pair sold directly to Cook Children’s to benefit the Creative Arts Program. The program enables patients to explore new ways of expressing themselves through visual arts, connecting the creative arts with the art of healing. This initiative aims to help children relax, gain confidence, make choices, practice control, solve problems, adjust to the hospital, and achieve social, emotional, and physical goals. To date, $75,000 has been given back to the program, which served 2,700 patients in the last year.
“Partnering with Cook Children’s is a chance to make a positive change in our community and we’re proud to support the Creative Arts Program,” said Twisted X CEO Prasad Reddy. “We continue to believe that little steps can make a big impact and it’s been incredibly rewarding to see this collection embody the joy of footwear design.”
The updated collection includes two thoughtfully designed shoes created by patient-artists Brianna and Alex, who worked alongside Twisted X Designer Tuan Le to bring their visions to life. Each pair is named after the young designer and represents their dream shoe—a lightweight, slip-resistant design tailored for comfort and style. These shoes are ideal for medical staff, patient families, and supporters of Cook Children’s everywhere.
To celebrate the new launch, Cook Children’s and Twisted X will host a special event today at Cook Children’s Medical Center – Fort Worth. The event will honor the patient designers and provide a fun, interactive experience for patients and families at the hospital.
The collection will be available in the gift shops at Cook Children’s medical centers in Fort Worth and Prosper. To learn more about the special collection, visit twistedx.com/pages/cook-childrens.
About Cook Children’sÂ
Cook Children’s is more than a health care system: we strive to be an extension of your family, growing with your child from their first steps to adulthood. By collaborating to deliver on our Promise—to improve the well-being of every child in our care and our communities, we connect the dots for our patients. Between primary and specialty. Between home and medical home. Between short-term care and long-term health.
Based in Fort Worth, Texas, we’re 10,000+ dedicated team members strong, passionately caring for over 2 million patient encounters each year. Our integrated, not-for-profit organization spans two medical centers (including our state-of-the-art location in Prosper), two surgery centers, a physician network, home health services and a health plan. It also includes Child Study Center at Cook Children’s, Cook Children’s Health Services Inc., and Cook Children’s Health Foundation. In 2024, Forbes named Cook Children’s the top health care employer in the U.S., and third on the list of ‘America’s Best Large Employers.’
And our impact extends beyond the borders of Texas. We proudly treat children from virtually every state in the nation and 32 countries. By seeing the world through the eyes of children and their families from all backgrounds, we’re able to shape health care suited to them: connected by kindness, imagination and respect—with an extra dose of magical wonder. Discover more at cookchildrens.org.Â
About Twisted X®
Twisted X creates comfortable, handcrafted footwear across lifestyle, western, work, and outdoor categories. Known for their innovation, comfort technologies and philanthropy, Twisted X continues to champion causes that serve the greater good. Learn more at TwistedX.com.
About Twisted X Global Brands
Twisted X Global Brands is home to Twisted X®, Twisted X Work, Black Star boots, CellSole®, and licensed brand Wrangler Footwear. With a deep commitment to comfort, craftsmanship and sustainability, the company continues to shape the future of footwear. Learn more at TwistedXGlobalBrands.com.
Media Contacts:
Cook Children’s
Sydney Hanes
396765@email4pr.com
682-715-2814
Twisted X / TruePoint Communications
Morgan Gunnels
396765@email4pr.com
214-684-4890
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SOURCE Twisted X
