Newly Launched ‘Mutuals Matter’ Awareness Campaign Highlights Community-First Impact of Mutual Banks

CONCORD, N.H.–(BUSINESS WIRE)–An association of banking leaders operating across the country has launched an industry-first, collaborative awareness campaign highlighting the community-minded benefits offered by mutual banks. Developed by a group of 10 founding mutual bank participants, Mutuals Matter is a national advertising, marketing and communications effort that aims to shine a spotlight on what sets mutual banks apart from other financial institutions. The campaign emphasizes the fact