Month: February 2024

Originally published on HARMAN Newsroom

MWC 2024, Fira Gran Via, Barcelona, February 27, 2024 /3BL/ – HARMAN, a global leader in connected vehicle solutions, is demonstrating its latest road-ready products designed to democratize automotive connectivity at Mobile World Congress (MWC) 2024. The products, including the HARMAN Ready Connect 5G Telematics Control Unit, are market-ready and provide added value for automakers, including a reduction in overall cost of implementation while delivering consumer experiences at automotive grade.

HARMAN’s new Ready Connect product serves as the critical underpinning technology to create compelling in-vehicle connected experiences. From receiving relevant traffic notifications to enhanced communication between the car and the surrounding environment, HARMAN Ready Connect offers safer and more amplified in-cabin experiences for drivers and passengers alike. When combined with HARMAN’s SaaS situational awareness offering, unlimited new applications and connected services can be made readily available to OEMs and their customers to provide enhanced mobility.

Through its expanded partner ecosystem, HARMAN is collaborating with companies such as Samsung and Traffic Technology Services (TTS) to help innovate the connected in-cabin experience for the automotive industry. Leveraging expertise from its parent company Samsung, HARMAN developed its smart conformal antenna deployed in Ready Connect, resulting in optimal packaging design with integrated antenna sub-system and superior connectivity performance. In collaboration with TTS, a leading platform provider of connected safety and mobility solutions, Ready Connect can enable real-time traffic information pertinent to a driver’s route, without having to rely on roadside or in-vehicle sensors.

“As the automotive industry continues to transform and embrace emerging technological breakthroughs and heightened consumer expectations, HARMAN continues to provide innovative new products and experiences for the vehicle. New additions to the Ready product portfolio underscore the power of collaboration across diverse areas of expertise to boost safety, personalization and sustainability for automakers and consumers,” said Suman Sehra, Global Vice President of Automotive Product & Platform Portfolio Management at HARMAN. “HARMAN stands out by delivering products that pave the way for the next generation of connected and autonomous vehicles.”

Starting February 26 through February 29, 2024, at MWC in Barcelona, HARMAN will demonstrate how its lineup of Ready products, available today, are designed to work seamlessly together for a faster, cost effective, time-to-market. HARMAN technology that will be showcased at HARMAN’s booth includes:

Democratizing Automotive Connectivity through Ready Connect

HARMAN delivers a new era of 5G telematics control units (TCUs) with Ready Connect, the latest addition to its expanding portfolio of products. HARMAN Ready Connect 5G TCU represents a significant advancement in automotive connectivity, delivering rich in-cabin experiences for consumers while reducing time to market and engineering efforts for OEMs. The result is improved in-vehicle connected mobility experiences focused on entertainment, productivity, and enhanced situational awareness. It provides OEMs with a future proof solution, via modular hardware upgradability from 4G to 5G coupled with a highly scalable software architecture to maximize software reuse across product variants. A predeveloped suite of software applications, such as vehicle diagnostics, reduce deployment and integration time for OEMs.

Building a Safer Experience through Ready Vision

The Ready Vision product portfolio seamlessly integrates important audio and visual needs for consumers, offering a safer and more informed driving experience that helps keep the driver’s eyes and mind on the road. The newest product in the lineup, Ready Vision QVUE, is powered by Samsung Neo QLED and delivers an unprecedented experience with outstanding visual performance and unrivaled packaging. It provides the right information in the right place for minimized distraction and maximized engagement, bright illumination in all light conditions along with size and feature-set flexibility. Ready Vision QVUE technology takes advantage of unused space at the base of the windshield to reflect relevant information closer to the driver’s line of sight. It also allows for an intuitive, connected experience and with Ready Connect, real-time updates on traffic, navigation and hazard alerts. Additionally, with Ready Care, drivers can be alerted to cognitive distraction, increasing overall safety when on the road.

HARMAN Ignite Store Unlocks Advanced In-Cabin App Experiences

With the HARMAN Ignite Store, an integrated in-vehicle app store, HARMAN creates an in-cabin experience that’s greater than the sum of its parts and provides OEMs with full control over a curated catalog of more than 70 secure and reliable apps to enrich the driving experience. The HARMAN Ignite Store partner ecosystem leverages collaborations across key industries to enable an expanding portfolio of content, features and increased vehicle safety and connectivity. The HARMAN Ignite Store also works seamlessly with the new HARMAN Ready Vision QVUE, enabling push notifications of the driver’s choosing onto the Ready Vision display.

Together, HARMAN and Samsung have pioneered new levels of collaboration that thoughtfully pull relevant consumer technology innovations. For more information on HARMAN’s latest products and the experiences they deliver, visit car.harman.com.

ABOUT HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

For more information, contact:

Jessica Sader

HARMAN

Tel: +1 248-842-8304

jessica.sader@harman.com

© 2024 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

As 2023 wraps up, no one can dispute that AI has dominated and disrupted every facet of our lives, and this trend shows no sign of abating in 2024. If you doubt the impact of the technology, consider this—of the 84 billion views Wikipedia received this year, the leading page is ChatGPT, with 49.5 million views!

Research from McKinsey found that a third of organizations are using AI regularly in multiple departments, and 40% plan to increase their investment in the year ahead. And according to Gartner, AI is more than a trend and is forever changing how humans and machines interact.

The technology is transforming every aspect of marketing, from content to automating tedious tasks and analyzing vast volumes of data. Marketing has been inundated with AI tools and as teams grapple with these and try to navigate this new intelligent era, it has created a slew of opportunities and challenges in the quest to optimize marketing strategies and drive efficiencies.

With this in mind, let’s dive in and explore six predictions on how AI will impact marketing in 2024 and beyond.

6 Predictions on how AI will impact marketing in 2024—and beyond

Campaign Optimization

AI is disrupting every facet of marketing, and teams will increasingly integrate the technology to help analyze data, uncover insights, and deliver efficiency gains, all in the pursuit of optimizing campaigns. Any organization not exploring and testing how AI can improve marketing efforts will struggle to stay competitive.

Copyright Comes into Focus

Generative AI design tools are increasingly being adopted, but one thorny issue is copyright. Many of these AI solutions scrape visual content without being subject to any consequences. The U.S. Copyright Office has provided some initial guidance and launched a formal AI initiative. In 2024, you can expect there will be a lot more energy, effort, and public policy discussions focused on finding a solution to the copyright problem with AI image creation to clarify ownership. This will allow marketing teams to embrace AI design tools without fear of encountering legal issues, saving precious time and money.

Customer Engagement: AI in the driving seat

By the end of 2024, most customer emails will be AI-generated. Brands will increasingly use generative AI engines to produce first drafts of copy for humans to review and approve. However, marketing teams must train large language models (LLMs) to fully automate customer content and differentiate their brand. By 2026, this will be commonplace, enabling teams to shift focus to campaign management and optimization.

AI Key to Scaling Personalization Efficiently

Generative AI tools will help appease the never-ending thirst for content. In addition, the intelligence will be pivotal as marketing has historically struggled to scale personalization efforts. The technology will enable marketing to generate more customer experiences from improved segmentation and optimize advertising targeting and marketing strategies to achieve higher engagement and conversion levels.

AI and Talent: The Augmentation Era

As AI becomes more pervasive, this will inevitably change the fabric of marketing teams. Lower-level admin-centric roles will disappear, and many analytical positions will become redundant. However, it’s not all doom and gloom; the demand for data scientists will explode, making it one of the most sought-after skill sets for the rest of this decade and immune to economic pressures. Humans will continue to drive marketing, but the role of machines will increase each year. This era of AI (with guardrails) augmenting humans will continue for at least another decade in marketing.

The Intelligent Future

For employees, hoping they will not need to adapt and reskill to some extent is naive. As with every disruptive technology, those who embrace it and look for ways to harness it will no doubt reap the benefits and create new and exciting career paths. Everyone should be learning how to work with AI and, for example, exploring how to use prompts effectively. At Keysight, the marketing team is test-driving various tools to determine the best mix for our organization to drive results and continue to delight our customers. As marketing teams plan for the year ahead, they should look to expand their skill set and become AI literate.

Embrace the future and potential of AI

Rather than fearing AI, I’m excited about the possibilities it’s opening up for all of us, irrespective of whether you are starting your career, in the final stretch, or at some point in between. Embracing change is a mantra for success in business and life, and I look forward to seeing how marketing is transformed in the AI era in the coming months and years. Buckle up and enjoy the ride.

Originally published by Northwestern Mutual on February 1, 2024

Company: Shur

Founder and CEO: Kahlil Byrd

Year founded: 2020

We’re proud to be investing in Shur through the Northwestern Mutual Black Founder Accelerator® in collaboration with NM Future Ventures.

Kahlil Byrd has spent most of his professional life building national impact organizations. Many of them were in the political arena and focused on non-partisan ideas to ensure individuals’ access to the kind of services that government can provide. He has collaborated with organizers around the country on education reform, climate issues and other areas. He also ran two national political organizations: one focused on electoral reform and one on education reform.

In 2019, after two years of helping to build a U.S. presidential campaign, Byrd had an awakening of sorts. “From that particular experience, I learned that the American people were really looking for honest engagement,” he says. “At the heart of everything that concerns families, individuals and communities is this: “How financially stable are you? Do you have the ability to provide for yourself, your family, your community? Do you have the agility to make choices about where you want to take your life?”

While considering how these questions applied to his own finances—and through a year of discovery with actors throughout the sector, plus deep consumer data analysis—he and his team realized that the crux of the problem for millions of Americans is directly linked to their student loan debt. So in 2020, Byrd founded Shur, a fintech/insurtech company that works with companies, cities and membership organizations to build financial solutions for graduates with student loan debt.

Below, he shares the challenges he’s faced as a newcomer to the startup world, offers some advice to Black entrepreneurs and explains why he believes mastering student loan debt is the key to achieving economic freedom and building generational wealth.

What made you want to start Shur?

We live in a country where getting a college degree, like buying a home, is an aspiration. Millions of people and their families—my wife and I included—had to go into debt to pursue higher education. We found that even after earning degrees and creating professional lives of service, we weren’t really getting access to the products, advice, insurance, and other services that are the building blocks to wealth. This is missing in the business environment for millions of people looking for financial services. And even though graduates are working successfully in all kinds of occupations, people still hunger for high-quality financial advice. The sooner you get it, the better off you will be.

What is Shur’s mission?

As a financial services company, we work with student loan borrowers in their workplaces to help them move to financial capability. We connect them to banks, insurance companies and financial advisors much earlier than they would normally find these services. That’s because larger banks and insurance companies often have trouble finding student loan borrowers, mainly because their credit scores are artificially low, they have a negative net worth, or they have high debt loads. But your credit score and those other factors don’t tell the whole story.

Shur has the ability to identify borrowers who are doing the right things but deal with limited access to opportunities to build true financial success. What about those people who paid their student loans during the pandemic even though they weren’t required to? And why not give individuals credit for success and longevity in their jobs—or those who have put in the time and effort to get that higher degree—a master’s or even a PhD? This could signal that you are a striver and have a strong work ethic and service capacity.

Shur has the ability to identify these types of people, tell their stories to banks and other financial institutions, and help accelerate their pathways to financial capability. When we are successful, Shur will help millions go from debt to a strong middle-class life—and even more importantly, toward generational wealth.

What were the biggest challenges you faced getting your new company up and running?

Throughout my career, I have usually worked with companies or individuals who had extraordinary resources to start the project off so you didn’t really have to worry about making sure that you had the dollars. It’s has been a big change to start a venture-backed company because the field is crowded with amazing entrepreneurs with extraordinary ideas who are all trying to get investors. Plus, you have to have a product that resonates with your customers. In our case, that’s corporations or cities and our end-users, the student loan borrowers themselves.

We have an extraordinary team of people who are dedicating themselves to this problem. I have found that the key to building a great team is getting people to work with you who could be doing anything else. Our chief technology officer, our chief revenue officer, our head of data and everyone else all have experience with building at scale. They know how to use data technology and, over the last several years, they have dedicated themselves to the idea that we can build a financial services company that can serve millions of people in a way that they’re not being served right now.

Where are you in the process of reaching that goal?

We started Shur in 2020—and it made a lot of sense to start during the pandemic. We spent a lot of time researching and understanding student loan borrowers using a wide variety of data sources. Our goal was to try to make the connection between the debt that they had, their payment history, their credit score and their ability to create wealth.

From that hypothesis, the idea of building a financial services company emerged and we believe in it. We’ve also been building it since the beginning of 2022. We already have strong revenue from collaborating with companies on our data and insights around student loan borrowers. We have three institutional investors and over 21 angel investors. We are at what’s called the pre-seed stage, which means we need to prove our concept’s viability.

This year, we are looking to go into the marketplace. We are building our technology platform and we’re developing our own credit score. The Shur Opportunity Score will launch next year. We are looking to have borrowers on our platform by the second half of 2024. That means the way we find and acquire borrowers in the places where they spend the most time: through their companies, membership organizations, or the city where they live.

What advice would you give to other Black founders?

You can’t be too specific about what you think is going to happen or what will resonate or be successful. You have to allow for enough space in your work with your team and with the ideas in your environment so you can be open to magic happening with regard to the product or the company that you’re developing. So be sharp, be focused, but make sure that you are staying open to opportunities.

There’s an ocean of negative statistics about how little investment capital is available for a Black founder. While I wouldn’t dispute those statistics, I do worry they could dissuade a person with a great idea from starting the next fantastic company. It is absolutely worth it to make a decision to launch something you believe in into the world.

I’ve been encouraged to find that a lot of people—all skin colors, young, old, in corporations, in the investment community—are really getting behind supporting Black founders and their development. The best example of that was our experience with Northwestern Mutual’s Black Founder Accelerator® program. It provided our team with opportunities to refine the product, sharpen our message and our presentations and introduced us to talent and new ideas.

Plus, they made an investment in us earlier than most—but I actually put that the bottom of my list because of how valuable it was to be in a cohort of entrepreneurs doing slightly or very different things, but all coming through the same experience as a founder. The experience was transformative because the work we did there allowed us to get a clear vision of what success will look like.

How do you envision the future of your company?

Five years from now, I want student loan borrowers to know Shur not only as the place where they can come and find people who care about them and their financial journey but also where they can connect to borrowers who are navigating similar journeys successfully. And by the time their meeting with, say, a new financial advisor is finished, a borrower will understand that having student loan debt is not a lifetime sentence.

DENVER, Colo., February 27, 2024 /3BL/ — KeyBank awarded a $175,000 grant to Habitat for Humanity of Metro Denver (Habitat Metro Denver) to create a more robust and impactful homebuyer education program for low- and moderate-income families. The homebuyer education program will serve both current and prospective Habitat homebuyers.

Habitat Metro Denver partners with low- to moderate-income families to help them build and purchase their own homes and pay an affordable mortgage. As part of the services it provides to the community, Habitat offers homeowner education classes on topics like financial planning and home maintenance to help prepare homebuyers for their journey of homeownership. With this support from KeyBank, Habitat Metro Denver will increase the influence of its homebuyer education program by teaching prospective homeowners about credit, saving, and investing, as well as how to access affordable lending options.

“Habitat believes, and KeyBank wholeheartedly agrees, that when people have a stable, decent and affordable place to call home, the results are transformational for generations,” said Chris Picardi, president of KeyBank’s Colorado market. “This grant will help Habitat for Humanity of Metro Denver educate and prepare homebuyers to build wealth through homeownership.”

Habitat will measure the homebuyer education program’s effectiveness with online survey tools designed to gauge the impact of the program on Habitat families. Short-term goals include creating financial stability and self-reliance for homeowners, and furthering education.

“We are grateful for KeyBank’s generosity and creativity in helping us expand our homeowner education program,” said Jaime Gomez, CEO of Habitat Metro Denver. “This support will ensure Habitat homeowners are set up for success as they navigate the financial and logistical elements of becoming a new homeowner.”

About Habitat for Humanity of Metro Denver

Habitat for Humanity of Metro Denver is part of a global, non-profit housing organization that seeks to build strength, stability, and self-reliance through affordable homeownership, founded on the belief that everyone needs a decent place to live. Habitat homeowners help build or repair their own homes alongside volunteers and pay an affordable mortgage or reduced cost for repairs. Habitat for Humanity of Metro Denver has served more than 2,000 local families throughout its 44-year history in Denver. To learn more, visit HabitatMetroDenver.org.  

About KeyCorp

KeyCorp’s roots trace back nearly 200 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation’s largest bank-based financial services companies, with assets of approximately $188 billion at December 31, 2023. Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank is Member FDIC.

ATLANTA, February 27, 2024 /3BL/ – The Russell Innovation Center for Entrepreneurs (RICE), the largest center in the world dedicated to growing, scaling, and developing Black Entrepreneurs, proudly announces a $1 million grant by Comcast NBCUniversal to help advance RICE initiatives aimed at uplifting entrepreneurs in the Atlanta community and beyond.

The grant will help propel the acceleration of Digital RICE, the “Level UP” Speaker Series, and the RICE Data Science Initiative, which together will provide mentorship and resources from renowned industry experts in legal, accounting, marketing, sales strategy, pricing, and HR, to grow the organization’s support of Black entrepreneurs.

According to a report by McKinsey & Co., on average, Black Founders start their businesses with less than one-third of the capital their white counterparts receive and just 4% of Black-owned businesses survive the start-up stage. Meanwhile, 46% of RICE entrepreneurs thrive beyond the startup stage, more than ten times the national average, and have driven $450 million in economic activity in Fulton County, Georgia.

“We are thankful to have Comcast NBCUniversal as partners in our mission to reach new heights of impact,” said Jay Bailey, President and CEO of RICE. “This grant will further our programming and reimagine the support we offer Black entrepreneurs by ensuring that they have the tools and opportunities to thrive as business owners.”

Specifically, the $1 million Comcast NBCUniversal grant will support:

Digital RICE: A unique AI-powered platform that serves as a resource hub tailored exclusively for Black entrepreneurs to help them navigate business opportunities and challenges. Digital RICE offers convenient access to industry experts, personalized advice, tailored programming, and additional resources at any time and from any location. Launched in April 2023, Digital RICE was accessible exclusively to RICE entrepreneurs; however, the free, online platform will expand availability to all entrepreneurs in Atlanta and beyond by Summer 2024.The “Level UP” Speaker Series: This monthly, in-person, convening redefines traditional symposiums with its dynamic exploration into the minds of global business leaders. The free experiential series is designed to offer entrepreneurs in the Atlanta community an exclusive opportunity to network and hear from the nation’s most successful and accomplished industry trailblazers, wealth creators, influencers, and innovators providing invaluable insights through shared stories, trials, and triumphs. The first event will be held at RICE in March 2024.The RICE Data Science Initiative: This effort tackles the discrepancies and opportunity gaps for Black entrepreneurs by originating research and data-driven insights to spotlight challenges and provide solutions that drive economic growth through Black entrepreneurship.

Together, RICE and Comcast NBCUniversal are redefining collaboration and empowerment for entrepreneurs.

“Research shows that Black-owned businesses systemically lack the access to capital, data and resources that are often key determinants of their success,” said Dalila Wilson-Scott, EVP & Chief Diversity Officer, Comcast Corporation and President, Comcast NBCUniversal Foundation.

Through this grant, we’re proud to support RICE in their mission to create more equity in entrepreneurship, which will result in greater economic opportunities and security for Black entrepreneurs.

DALILA WILSON-SCOTT

EVP & Chief Diversity Officer, Comcast Corporation and President, Comcast NBCUniversal Foundation

Comcast’s grant is a part of Project UP, the company’s $1 billion commitment to connect people to the Internet, advance economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators.

Benita Harrington is a wife, a mother and a grandmother. She is also a veteran of the U.S. Army and National Guard (1987 to 1999), and someone who loves to hit the open road on her Hayabusa 1300 sport bike.

“I love the adrenaline rush,” she said. “It’s exhilarating.”

Harrington’s colleagues know her as a senior real estate representative, a project manager of land and easement purchases for Duke Energy’s Natural Gas Business Unit in the Carolina’s. Task her with a project and there is no stone left unturned, said Harrington’s former supervisor, Ebony Wiggins.

“Benita steers people to excellence. To do more. To do better,” Wiggins said. “She learns and she teaches. So, she is always paying it forward.”

Harrington’s service-minded attitude began at an early age. The North Carolina native was born into a family active in the Civil Rights Movement. Even as a child, she worked alongside local and state leaders in Erwin, N.C., fighting for change. And she was one of just a few Black students to attend an elementary school that was newly desegregated.

Her exposure to the movement developed into a passion for advocacy, a thread woven deeply into Harrington’s personal and professional lives.

“It’s about legacy,” she said, “the transformation of where we’ve come from, what we grew out of and standing on that … the hands that built where and who we are today.”

For Harrington, Black history is not a month – but something she lives and honors every day. It’s about shining a light on the smaller, quieter stories of Black history. The people who aren’t honored with holidays and memorials. Like the 109-year-old woman whom Harrington takes to the polls when it’s time to vote.

She is vice president of her local NAACP, the nation’s oldest civil rights organization. And chair of the Raleigh, N.C., chapter of Advocates for African Americans (A³), one of many Duke Energy employee resource groups.

“It doesn’t surprise me to see Benita with anyone,” Wiggins said. “She’s inclusive of all groups. She sees people through their hearts.”

Through A³, Harrington embraces the opportunity to engage and connect with her Duke Energy colleagues, especially through topics and events that can spark tough conversations.

When the national conversation focused on the killing of George Floyd, Floyd’s relatives spoke at an A³ event – standing on the principle of being “change makers, not victims.” Later, police officers were invited to discuss policing in America.

“If not me, who?” Harrington said. “If no one puts in the work, how does it happen? How does change happen? For me, it’s natural. … It’s just something I’ve always done.”

Sam Spilman sees firsthand how her excitement and passion draw people in.

In his day-to-day job, Spilman is the director of project management and customer delivery in Duke Energy’s eastern Carolina’s region. He also sponsors the Raleigh chapter of A³, working closely with Harrington in that role.

Spilman credits her with growing both the group’s membership and its leadership team.

“Benita has a nice balance between driving action and [being] a joy to be around,” he said. “She’s both fun and mission-driven to make sure we get things done.”

Harrington is only a few generations removed from the shadows of slavery. Her late mother was the first in their family to attend college. Her grandmother, a housekeeper, cleaned two houses a day. Harrington will never forget the day – she was about 8 years old – when her grandmother quit, refusing to get on her knees and clean baseboards with a toothbrush (a task not included in her job description).

“She stood on her principles,” Harrington said. “And that’s what she instilled in us.”

So much of who Harrington is and how she sees the world is grounded in her family and her roots.

“My grandkids still sit around my dad and say, ‘Tell me about when you were in school.’ And it’s the legacy we pass down that – for me – is Black history … knowing where you came from and where you’re headed.”

Art contributes to the advancement of society

The 2024 theme of Black History Month is “African Americans and the Arts,” spanning the many impacts Black Americans have had on visual arts, music, cultural movements and more.

Art has a unique ability to communicate emotions, promote empathy and raise awareness of social issues. Art can also inspire action and drive change by challenging norms and motivating individuals to advocate for a more just and equitable society.

We share the story of a three-dimensional mural at Duke Energy Plaza, the company’s new headquarters, designed to symbolize the history and cultural heritage of the former Brooklyn neighborhood in Charlotte.

View original content here.