Snap, Tinuiti, and Alter Agents Find That Augmented Reality Is Transforming Word-of-Mouth Marketing

Study examines the digital evolution of consumer decision-making and word-of-mouth influence, driven by AR and social media content LOS ANGELES, Feb. 20, 2025 /PRNewswire/ — Word-of-mouth marketing, long considered one of the most trusted drivers of consumer decisions, has entered the…