Soul App Unveils 2024 Gen Z Double 11 Consumption Behavior Report: “Happy Consumption” Surges, with Over 40% Valuing “Emotional Value”

SHANGHAI, Nov. 12, 2024 /PRNewswire/ — The 2024 edition of Double 11 graced us earlier than anticipated. During this “Double 11,” Just So Soul Research Institute, a think tank dedicated to the youth, embarked on a “Double 11 consumption” survey via the social networking platform Soul App….