Gap between awareness and action among travellers for sustainable travel Around 54.7% of respondents seek access to sustainable options when booking online Gen Z’s attitudes toward sustainability highlight greater need for motivation and targeted engagement SHANGHAI, Oct. 13, 2024…
Bridging the Action-Awareness Gap: Trip.com Group’s 2024 Sustainable Travel Consumer Report Insights
Gap between awareness and action among travellers for sustainable travel Around 54.7% of respondents seek access to sustainable options when booking online Gen Z’s attitudes toward sustainability highlight greater need for motivation and targeted engagement SHANGHAI, Oct. 13, 2024…
