NEW STUDY FINDS DIGITAL OUT OF HOME ADVERTISING SURPASSES OTHER MEDIA IN DRIVING FAVORABILITY AND ACTION AMONG CONSUMERS

Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%) NEW YORK, April 30, 2024 /PRNewswire/ — The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising…