Hoegaarden witbier brews the progression of event marketing into a new paradigm – An immersive brand theatre conceptualized by Torre – a Shanghainese creative director.

SHANGHAI, Dec. 22, 2023 /PRNewswire/ — Event marketing has a rich history tracing back to the 1800s – the 1893 Chicago World’s Fair, brands like Wrigley’s, Pabst, and Cracker Jack debuted their brands and products to the world with huge awareness gained. Into the 1930s, Oscar Mayer’s…