Optimove Survey: B2C marketing executives allocate most of their 2023 budget to costly acquisition versus retention, despite consumer spending uncertainty

Survey reveals 54% spend more than half their budget on acquisition, versus 13% who spend more than half on retention NEW YORK, May 30, 2023 /PRNewswire/ — For the second year in a row, marketers continue to allocate more of their budget for acquisition marketing versus retention…