UM Named Media Agency of Record for Perplexity, Leading AI-Native Answer Engine

NEW YORK, June 4, 2024 /PRNewswire/ — UM, a global media agency network of IPG Mediabrands, today announced it has been named media Agency of Record for Perplexity, the AI-native answer engine of choice, to launch its first major brand campaign, handle media buying duties and serve as…

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