The Power of $7M: How Companies Can Make a Lasting Impact With Their Super Bowl Ad Budget

This article was originally published in Sustainable Brands.

The cost of a 30-second advertisement during the Super Bowl has risen about half a million since last year, to $7 million in 2023. With consumers increasingly making purchasing decisions based on their own values and beliefs, companies might consider the impact of that $7 million on causes and issues that matter to their stakeholders. 

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